As a creative director of fashion branding and campaigns, Jocelyn Fortier developed sayings and sketches to add feeling to the brands. It comes from a love of handwritten notes, street art and the passion to lighten a day, to find moments in it. Our collection of goods started with scented candles - six scents designed to create a feeling in the air. The pillowcases and home pieces are inspired by our 'A Modern Mess' concept which is our version of wabi sabi. A philosophy of embracing imperfection such as wrinkled sheets of beautiful crisp cotton, a messy room looking loved and lived in - it's about a lifestyle where buying only what you love and use makes life easier and more beautiful and lighter. We are about lightening the day, creating effortless days...products to make the every day feel special.
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