ABOUT US____ and how we are a different kind of scent company.

Pour l’air is about adding light to the day with scents made from stories. Scents created from stories, developed by professional fragrance developers. Each candle has a purpose, a function. Each is designed change your mindset, your mood, your room. 

ABOUT THE BRAND. Pour l'air is about adding light to the everyday with playful, positive scents. We love modern minimalism but we love to mess it up to feel soulful. We love puns, wabi sabi and finding moments to love in each day. 

ABOUT THE FOUNDER Jocelyn Fortier [creative director] I have been developing fashion branding and campaigns for 20 years - taking brands to international success, creating sketches and sayings, art directing, designing and creative directing photo shoots with renowned photographers and models. I loved everyday. Now I am pouring my passion into my own brand Pour l’air. Breaking all the rules I wish, making my own mess and writing my own story. I always used scent to get my mind to where it needed to be. I am fascinated with scent and the power of it so I spent time making scents of stories that you can get out of your head and into your dreams. Based on the science of scent affecting minds and moods, I write stories then work with highly skilled fragrance developers to make the stories into scents. Pour l’air scents are designed with purpose. They are designed to be an experience, to move your mind to hear your heart. Like a lover or a mother reading to you, they soothe and make the mind wander. A great way to use the candle is to have someone read the story as the candle is being lit. Let the scent fill the space and let your mind wander through the story.

SCENT COLLECTIONS. The inaugural collection ( White 1.0 ) is inspired by smells intoxicating, visceral and poetic...slightly rotting roots, horse, hay, backseat makeouts. Each is a different experience and ignites a different feeling or mindset. Each has a different purpose__getting you into a creative space, a passionate place, wandering, a place of curiosity, daydreaming, renewing or napping. 

THE CANDLE is a 9oz soy blend, fine fragrance, cotton wick for a clean burn, not tested on animals, handmade in LA. The ( White 1.0 ) box is inspired by an elegant yet raw man in a classic white tshirt, strong and sensual. The art I loved you today is referencing our overall purpose which is to help you find moments of inspiration and lightness in every day. Both the vessel and the box have been designed for you to keep your stories, notes or mementos - to reuse with pieces you loved about a day.

THE PACKAGING ( White 1.0 ). Inspiration behind the box...a young Paul Newman in a white cotton tshirt. Sensual. Elegant yet raw. Letterpressed onto luxuriously lush cotton paper. Letterpress label and box, cotton paper. Two sided vessel as a reminder to find moments you loved in a day. Pour l'air vessels are two sided with our handpainted art. I loved you today is a reminder to look at each day and find something you loved in it. It will make you happy. 


Pour l'air packaging is inspired by a young Paul Newman in a white tshirt. Letterpress packaging on cotton paper.
PACKAGING 2.0 In our second launch, we focus on the story. We are making scents of stories. Imagine a writer sitting in a corner of a Paris cafe writing out thoughts on living light. Handwriting in a white cotton note book. Typing the story out and hearing the clicking of the old typewritter. Imagine someone telling you a story... you begin to smell the notes, your mind wanders with the story. It takes you away, lets your mind and body relax. 
PHILOSOPHY. While our style is modern, clean, simple, we like it a little messed up. A little lived in. Our term is A Modern Mess. It is a world without perfection. We believe in Wabi Sabi. We believe in following your dreams, your path. Listening to your heart that you may know your path. Daydreaming is where I hear my heart which is why I work naps, wandering and daydreaming into my stories. These are the moments one will hear their heart and feel that all is ok. My goal is to inspire. To create a sense of lighthearted light that helps to see moments in the everyday.
Pour l'air scents business card and branding.