Pour l'air is about adding light to the day. we are making scents of stories to add a playful positive note to your day, your home, your travels. Oddly familiar notes designed to be an experience, to make you feel inspired. soy wax. cotton labels.
what is Pour l’air about?
Pour l’air is designed by Jocelyn Fortier, creative director who always used scent to get into a creative zone and feel inspired. She now pours her passion into writing stories and making them into scents. The look of the candles is inspired by the notion of a writer sitting in a corner of an old Paris café writing out thoughts of living light. The handwriting, the typewriter font, the letterpress labels are designed to create the feeling of someone telling you a story. Each story has a purpose. The box is inspired by a young Paul Newman in a white cotton tshirt, it is 100% cotton and meant to be kept with mementos from a day you loved. I loved you today is a reminder to look at each day and find something to love in it. Pour l’air is about adding light to each day.
Pour l'air packaging is letterpress on cotton paper. It is an experience, hand assembled, made to keep mementos of days you loved.
I loved you today refers to the day. It's a reminder to find something to love in the everyday. It makes you happy.
The Pour l'air vessel is two sided. It is designed as a vessel to keep and reuse with things you loved in a day.