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  • IDEAS COME IN THE SHOWER

    Letting your mind wander is where ideas happen. It's true that ideas happen in the shower so spend more time there. Long showers that ideas flow.
  • FIVE SURPRISING FACTS ABOUT DAYDREAMING

    Daydreaming makes you more creative.

    Many times the "dialogue" that occurs when the daydreaming mind cycles through different parts of the brain accesses information that was dormant or out of reach, notes Eugenio M. Rothe, a psychiatrist at Florida International University.

    Likewise, the daydreaming mind may make an association between bits of information that the person had never considered in that particular way.

    "This accounts for creativity, insights of wisdom and oftentime the solutions to problems that the person had not considered," Rothe said by email.

  • GIFT IDEAS. HOW TO CHOOSE WHICH SCENT TO GIVE.

    How to choose which candle for which person. Pour l'air candles are filled with character. This list guides you through which candle would be a perfect pairing for the people on your list.
  • CAN YOU SPARE 20 MINUTES FOR YOUR HEALTH? TAKE A NAP.

    Pour l'air designed the Nap Lovers scented soy candle to get your mind into nap mode...because science says naps are good for you.

    "Naps have also been found to boost mood and creativity."

  • SMELL DATING

    SMELL SCIENCE

    The idea is based on the science of pheromones: the chemical signals that creatures from gerbils to giraffes to humans send out to entice mates.

    Olfactory communication, or communication by scent in humans, has far been underestimated in the past according to researchers at the University of Vienna. They argue that many recent studies have found that pheromones not only play a role in the behavioral and reproduction biology of humans, but also in human sexual behavior.

    Here is a quick video on the smell of attraction:

    Researchers at the University of Bern in Switzerland tested their curiosity of humans’ ability to detect specific smells and pheromones by asking women to smell different sweaty T-shirts worn by men for 2 days straight without deodorant, cologne and other distracting scents. The women were asked to rate each man’s shirt for “sexiness,” “pleasantness,” and “intensity of smell.” They found that the ratings were all determined by MHC. MHC, major histocompatibility complex, is a segment of our DNA related to the immune system. It was discovered in this experiment that the women preferred the smell of the shirts from men with very different MHC profiles. Conversely, the women did not like the smell of the shirts from men with similar MHC profiles. This again confirms the idea that our sense of smell has something to do with attraction.

  • DO SCENTS AFFECT PEOPLE'S MOODS OR WORK PERFORMANCE?

    The association of fragrance and emotion is not an invention of poets or perfume-makers. Our olfactory receptors are directly connected to the limbic system, the most ancient and primitive part of the brain, which is thought to be the seat of emotion. Smell sensations are relayed to the cortex, where ‘cognitive’ recognition occurs, only after the deepest parts of our brains have been stimulated. Thus, by the time we correctly name a particular scent as, for example, ‘vanilla’ , the scent has already activated the limbic system, triggering more deep-seated emotional responses.

  • HOW SCENT AFFECTS EMOTION

    The association of fragrance and emotion is not an invention of poets or perfume-makers. Our olfactory receptors are directly connected to the limbic system, the most ancient and primitive part of the brain, which is thought to be the seat of emotion. Smell sensations are relayed to the cortex, where ‘cognitive’ recognition occurs, only after the deepest parts of our brains have been stimulated. Thus, by the time we correctly name a particular scent as, for example, ‘vanilla’ , the scent has already activated the limbic system, triggering more deep-seated emotional responses.